Rimmel Kate 107, does it live up to all the hype?

So after seeing the all famous Rimmel Kate Moss matte lipstick in the shade 107 all over every blog these past few months, I decided to see what all the hype was about.
I've always been a peachy/coral or pillar box red lip kind of girl but as Autumn approached I decided that finally it was time to buy a darker seasonal lip shade. I have never liked the bright fushia pinks and purples of lipsticks so I knew that I didn't want a dark purpley berry shade so I decided that a vampy dark red was going to the one. I didn't want to spend too much money on it incase I didn't like it so I decided on the Rimmel Kate lipstick. I already have the shade 111 Kiss of Life from this range which i do like.
As it is such a hyped up colourway it is quite hard to get hold of chances are that it will be sold out in stores. I added it onto one of my recent Amazon orders for baby teethers (I'm allowed to treat myself once in a while right?).
At first I tried it at home but it was dark by 3pm so I felt that i didn't get a accurate view of the colour without natural daylight. A few days later and I was off to town and decided that it was time to try it out for the day.
These lipsticks do have their own strong sweet scent which isn't for everyone but it doesn't bother me that much. It is high maintenance to apply such a dark colour precisely to the lips and I would usually use a lip brush but I was in a rush so I didn't. I do like the formula of these as they apply smooth but it really didn't wear long I would say 2 hours max and then you need to reapply as it looks a mess and patchy. I felt that it didn't really set and would very easily smudge or transfer. I felt that I had to constantly re apply something which I don't like so I probably won't wear this much. I felt that I get longer wear from the shade 111? Maybe that is dryer?
Overall I am not overwhelmed by this and I didn't find the shade dark and vampy at all. It is just a darkish red and not what I hoped for. I do not believe that it is worth all the hype that it gets and that is just my opinion.